Our Mission

We are a Texas-based nonprofit dedicated to providing a public resource of information about the health, environmental and ethical implications of using and consuming animals, as well as the current environmental challenges facing the planet.

We focus primarily on creating short informational video presentations, interviewing experts, and writing articles. We provide the underlying sources and studies referenced in all of our presentations and articles. The content on this website is free to share publicly for non-commercial purposes (for more, please see “Ownership and Republishing” in our Terms and Use Agreement linked in the footer below).

Our videos, presentations, interviews, articles and other posts can be found in the “Videos“, “Articles” and “Blog” sections of our website.

We have also produced a feature-length environmental documentary called Endgame 2050, which was released in May 2020.  The film was written and directed by our co-founder Sofia Pineda Ochoa. It is available to watch for free. Please visit endgame2050.com to watch and learn more about the film.

We also invite you to subscribe to be notified by email of updates and also to follow us on social media.  Thank you for visiting our website, and for sharing the information provided here to help raise awareness about these issues.

Our Co-Founders

Our co-founders both have “day jobs” in their respective professions, but since 2015 have dedicated substantial time on a volunteer basis to develop and operate this nonprofit project. They share a strong commitment in making significant, but often overlooked, information about animal use and consumption more widely-known and available to all.

Sofia1Sofia Pineda Ochoa, M.D.

Sofia Pineda Ochoa, M.D., is a practicing physician in Houston, Texas. Originally from Guadalajara, Mexico, Sofia completed medical school at Universidad de Guadalajara. Prior to relocating to the United States, she practiced at the Emergency Department of the Guadalajara County Hospital.

Sofia completed her post-graduate medical training at the University of Tennessee Le Bonheur Children’s Medical Center in Memphis and at the University of Texas Medical Branch in Galveston. She is also a former biochemistry professor at the University of Guadalajara’s School of Medicine and School of Nursing, is the recipient of the University of Texas Medical Branch 2012 Robert B. White Award for Clinical Excellence, and is a member of the American Medical Association, Texas Medical Association, Galveston County Medical Society, as well as a diplomat of the American Board of Psychiatry and Neurology.

In 2015, she co-founded Meat Your Future, seeking to make health-related nutritional information more accessible to the general public. She is also committed to raising awareness about the environmental and ethical consequences of consuming animal products.

Robert B. Rapfogel

Bob Rapfogel is a practicing corporate attorney in Houston, Texas. Originally from Fort Worth, Bob received degrees in Finance and Japanese from the University of Texas at Austin, and his law degree from the University of Southern California.

He periodically co-hosts a public radio program with Sofia discussing a variety of vegan topics.  With a photography background, he also contributes graphics design and videography to the nonprofit, and acts as editor of the website.